Culture Is The New Leadership

In 1990, Ben Ortlip walked away from a prestigious position in a highly-respected ad agency. He wondered, "How can a job this good be this bad?!" Puzzled, Ortlip turned from writing for famous brands to writing about the cultures that drove them - the brand inside. What followed was a thirty-year quest to understand what makes people happy and productive in the workplace. Along the way, Ortlip directed projects for The Drucker Institute, Ken Blanchard, John Maxwell, Henry Cloud and Tony Robbins, while shaping culture for companies like UPS, Delta, Salesforce, and Chick-fil-A. Today, Ortlip's landmark findings are distilled into The Culture MRI®, a system for measuring culture and building a sought-after workplace where employees can be good at something, believe in something and belong to something.